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Cookie Policy

Last Updated: June 1, 2023

1. Introduction

This Cookie Policy explains how RiverinFan ("we", "our", or "us") uses cookies and similar technologies on our website riverinfan.com (the "Website"). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

By continuing to browse or use our Website, you agree to our use of cookies as described in this Cookie Policy.

2. What Are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and provide information to the owners of the site.

Cookies allow websites to remember your actions and preferences (such as login, language, font size, and other display preferences) over a period of time, so you don't have to re-enter them whenever you come back to the site or browse from one page to another.

3. Types of Cookies We Use

We use different types of cookies for various reasons. These include:

3.1 Essential Cookies

These cookies are necessary for the Website to function properly. They enable basic functions like page navigation, secure areas access, and enable our cookie consent tool to work. The Website cannot function properly without these cookies, and they can only be disabled by changing your browser preferences.

3.2 Performance & Analytics Cookies

These cookies help us understand how visitors interact with our Website by collecting and reporting information anonymously. They help us understand which pages are the most and least popular and see how visitors move around the Website. This information helps us improve our Website and your browsing experience.

Examples include Google Analytics cookies, which we use to collect information about how visitors use our Website.

3.3 Functional Cookies

These cookies enable the Website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.

For example, these cookies remember your preferences (like language or region selection) to provide a more personalized experience.

3.4 Marketing & Targeting Cookies

These cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers.

For example, these cookies may be used to build a profile of your interests and show you relevant advertisements on other sites.

4. Third-Party Cookies

In addition to our own cookies, we may also use various third-party cookies to report usage statistics of the Website and deliver advertisements on and through the Website.

The third-party services we use include:

  • Google Analytics: To track Website usage and performance
  • Google Ads: To deliver and measure the effectiveness of advertisements
  • LinkedIn: To enable functionality with LinkedIn and track usage
  • Facebook: To enable functionality with Facebook and track usage

Please note that these third parties may have their own privacy policies and cookie policies, which we encourage you to review.

5. Cookie Management

5.1 Cookie Preferences

When you first visit our Website, you will be presented with a cookie consent banner that allows you to accept or decline non-essential cookies. You can change your cookie preferences at any time by clicking on the "Cookie Settings" link in the footer of our Website.

5.2 Browser Controls

Most web browsers allow you to manage your cookie preferences. You can set your browser to refuse cookies, or to alert you when cookies are being sent. The methods for doing so vary from browser to browser, and from version to version. You can obtain up-to-date information about blocking and deleting cookies via the support pages of your browser:

  • Chrome
  • Firefox
  • Safari
  • Edge

Please note that if you choose to block cookies, you may not be able to use all the features of our Website.

6. Do Not Track Signals

Some browsers have incorporated "Do Not Track" (DNT) features that can send a signal to the websites you visit indicating you do not wish to be tracked. Because there is not yet a common understanding of how to interpret the DNT signal, our Website does not currently respond to browser DNT signals. Instead, you can use the range of other tools we provide to control data collection and use, including the ability to opt out of receiving marketing from us.

7. Cookies Used on Our Website

The following table provides specific details about the cookies we use on our Website:

Cookie Name Provider Type Purpose Expiry
cookie_consent_preferences RiverinFan Essential Stores your cookie consent preferences 1 year
_ga Google Analytics Analytics Registers a unique ID used to generate statistical data 2 years
_gid Google Analytics Analytics Registers a unique ID for a 24-hour period 24 hours
_fbp Facebook Marketing Used by Facebook to deliver advertisements 3 months
UserMatchHistory LinkedIn Marketing Sync LinkedIn Ads ID with your site 30 days
lang_preference RiverinFan Functional Remembers your language preference 6 months

This list is not exhaustive and may change as our Website evolves or as third-party services modify their cookie usage. We will update this Cookie Policy accordingly.

8. Similar Technologies

In addition to cookies, we may also use other similar technologies on our Website, such as:

8.1 Web Beacons

Small graphic images (also known as "pixel tags" or "clear GIFs") that may be included on our Website and in our communications, which typically work with cookies to identify our users and user behavior.

8.2 Local Storage Objects

HTML5 local storage and other technologies that operate in a similar manner to cookies, storing certain information locally on your device. These may be used in a similar manner to cookies.

9. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our business practices. Any changes will become effective when we post the revised Cookie Policy on our Website. We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies and related technologies.

10. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

RiverinFan
80 Raffles Place, UOB Plaza, #25-01
Singapore 048624
Email: [email protected]
Phone: +65 6258 5377

Leading AI business consulting company in Singapore helping organizations leverage artificial intelligence to drive innovation, efficiency, and growth.

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